Come for a new hip, stay for Sea World? San Diego bets on medical tourism
SAN DIEGO — It’s got sun, sand, top-flight biomedical research and highly rated hospitals. But can San Diego really become a hub for medical tourism?
City leaders sure hope so. They recently launched a marketing initiative — funded mostly by a local philanthropist — that aims to to attract patients from across the country and around the world. The pitch: Get your hip replaced or your cancer treated by top specialists — and then take your family to Legoland or SeaWorld.
Read the rest…